I was tasked with creating a brand new identity and logo for a local financial services company that works internationally. They wanted something simple and professional that could include mountains, but wasn’t required. Obviously an image of the Tetons would have localized it, as would any recognizable peak formation, so I chose to stick with something minimal.
I used basic lines to accent a strong font to give it an international and financially professional feel. Though a co-worker tweaked the end result, it changed very little from my original inception.