Wyoming Stargazing has been building momentum and hype for an upcoming Science Speaker Series that will bring in various experts in astronomy and related industries to give talks and presentations about their contributions to the field.
The banner itself is 5’x8′ and will hang at a busy intersection in Jackson, Wyoming where other similar banners are frequently hung. Therefore, a simple design that was easily visible from far away was the main goal. To do this, I used big text over a minimal background. To maintain consistent branding, I used a silhouette against the Teton Mountains that’s appeared in other marketing material below a twilight blue sky. I chose a unique blue that would blend well with the logo colors.
Finally, I chose to give the tagline an extra punch by using the logo orange with white text, and then angled it to pop it a bit more.